TxDOT Launches Statewide Drunk Driving Prevention Campaign Featuring Local Bryan Woman

Preventing Drunk Driving with TxDOT’s Spring Break Campaign

In response to the onset of the Spring Break holiday period, The Texas Department of Transportation (TxDOT) has launched a state-wide drunk driving prevention campaign dubbed “Drive Sober, No Regrets.” This move is in anticipation of the increased road activity as college students across the state take to the roadways.

Featuring a Mother’s Grief

The campaign features an emotional video narrated by Pamela Edwards, a Bryan resident, who lost her 25-year-old son, Dillon, in an unfortunate drunk driving accident that occurred in Crawford, Texas. Dillon’s blood alcohol level was twice the legal limit when he tragically dashed his car into a brick mailbox and concrete pole.

Rising DUI-Alcohol Related Fatalities

According to TxDOT, there were 810 DUI-alcohol-related traffic accidents in Texas during the Spring Break holiday period in 2022. These accidents tragically resulted in the demise of 44 individuals and left 90 others critically injured. This represents a significant 42 percent increase in DUI-alcohol-related fatalities compared to the previous year’s statistics, sparking an urgent need for preventive measures.

Importance of Making Smart Choices

Ruby Martinez, TxDOT’s Traffic Safety Program Manager, issued a heart-wrenching appeal urging students to act responsibly and prevent tragic losses by always finding a sober ride. This campaign primarily targets those indulging in Spring Break festivities and places a particular emphasis on preventing drunk driving, a primary cause of fatal traffic accidents.

Drive Sober, No Regrets

The Drive Sober, No Regrets campaign aims at encouraging Texans to make smart decisions behind the wheel, mainly by designating a non-drinking driver or seeking alternative transportation. This is especially critical during the Spring Break period, which statistically records a significant uptick in DUI-Alcohol-related accidents.

Community response

The launch of this campaign has been received positively by the community, who appreciate the efforts made by the TxDOT to address this grave issue. Many have extended their sympathy to Edwards, whose tragic story serves as a grim reminder of the irreversible consequences of drunk driving.

Conclusion

Though the statistics surrounding DUI-alcohol-related fatalities in Texas are grim, the proactive measures taken by TxDOT with campaigns like Drive Sober, No Regrets serve as positive steps in the battle against drunk driving. It’s everyone’s hope that these efforts will result in a safer Spring Break period, free of unnecessary injuries and tragic incidents.