Perfect Season for Shopping, Texas A&M Retail Expert Shares Insights
As summer heats up, so do the incredible shopping deals available online and in stores. Director Thomas McMillan, from Texas A&M’s Center for Retailing Studies, confirms on Monday that summertime is an excellent season for shoppers to snag deals on technology or home upgrade items. McMillan provides a comprehensive outlook on what deal hunters can expect during this prime shopping period.
Amazon Prime Days: A boon for consumers
Incidentally, Amazon Prime days commence this Tuesday, a time that McMillan reckons to be the second-best shopping period after Black Friday. “Amazon is expected to have about five million items go on sale across 35 different categories, a fantastic time for customers to grab great deals,” McMillan revealed.
McMillan also made a special mention about a 50% off deal on Amazon devices during Prime days, which include popular items such as Echo Dot, Echo Buds, Blink Video Doorbell, Ring Video Doorbell, eero mesh WiFi system, Sony Headphones, Fire TVs, and the Fire HD 10 tablet.
Other Online and Brick-and-Mortar Retailers Step Up
McMillan added, “Just about every retailer will attempt to compete against Amazon at this time.” He noted the hot deals from online platforms like TikTok Shop, Shein, and Temu, earning these sites a spot on the watch list of every savvy shopper.
Traditional brick-and-mortar retailers, with a solid online presence, are also stepping up their game, offering competitive deals. McMillan highlighted discounts from reputed retailers such as Kohl’s, Old Navy, Target, Best Buy, Lowes, and Home Depot.
Kohl’s is tempting store cardholders with an extra 30% off, while Old Navy is providing a flat 50% off across all items. Target is offering up to 40% off tablets and monitors besides ongoing deals on home items, back-to-school supplies, and furniture.
Best Buy is holding its Black Friday in July sale and offering deals on TVs, laptops, gaming systems, and more. Home improvement enthusiasts can benefit from Lowes and Home Depot’s discounted rates on a range of items.
Wrapping up
The Texas A&M retail expert concluded, “Amazon Prime days have created a big wave in the market, forcing all other retailers to stay prepared and competitive.” The key takeaway for consumers is the huge array of choices and deals available during the summertime.
Remember, the best of Amazon Prime Days are just about to hit the market this Tuesday and Wednesday, so ready, set, shop!