Texas A&M’s Upcoming Marketing Finds its Way to the Board of Regents
The esteemed Texas A&M University has revealed its upcoming promotional strategy to its board of regents. The school’s chief marketing and communications officer, ten months into his role, shared the fresh plan envisioning a stronger and more cohesive image of the university, not only in Texas, but across the United States and beyond.
The New Marketing Campaign
The proposed campaign is set to start on national television during an Aggies’ football opener against Notre Dame. With a strong, bold message backing the university, the upcoming campaign sets to reiterate what the Texas A&M University truly stands for: leadership, respect, loyalty, excellence, integrity, and selfless service. The proposed marketing maneuver encapsulates the Aggies’ principles, their relentless drive and commitment which sets them apart from others.
A Mission to Boost Perception
In an effort to establish a potent brand image, around 30 individuals from across the campus are working to launch Texas A&M’s brand platform next February. Ethan Braden, the chief marketing officer, disclosed his plans to target the 40% of adults in the U.S who are either unfamiliar with Texas A&M or are indifferent about the institution. His mission? To magnify national and international opinion about the university and its role in educating ethical leaders, ensuring affordability, offering quality faculty, promoting diversity, and conducting ground-breaking research that aids society.
Bridging the Gap
The primary goal for the next seven months, leading up to February, is to create and maintain a unified campaign for Texas A&M. It aims to narrow the gap between the present and the envisioned launch of Texas A&M’s new brand platform and marketing endeavor. Concurrently, this mission also strives to achieve marketing harmony throughout the university by leveraging the current purpose and values message, along with a more coherent expression of the visual image.
The Ultimate Objective
Braden’s outline, which he refers to as A&M’s “value campaign,” should facilitate the increase of awareness and recognition, augment the visibility and reputation of Texas A&M and enhance the university’s readiness to inaugurate a striking new brand campaign in early 2025.
Although there were no comments from the board of regents or system administrators during Braden’s presentation, the proposed campaign promises to not only reinforce Texas A&M as a national and global brand outside of higher education but also ensure it remains recognized and respected universally.